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It is important to see in which circumstances attitude influence more in our behavior. There exist many factors called Moderators, that are related with three aspects:
1. Aspects of Situation- Where temporal pressure influence, thus our attitudes are more markedly in our behavior. We act according to our attitude. We tend to prefer situations that allow us to keep a relationship between our attitudes and behavior.
2. Aspects of the Attitude- There are 3 aspects within attitudes:
Origen of Attitude
Intensity of Attitude
Specificity of Attitude
3. Individual Aspects- Some people use their own attitude as an important guide of behavior. These are people that are guided by their attitudes. However, other people center their attention to the exterior. Based on what others do or say, Therefore they behave in a way that will result more favorable to others. These are people guided based on situation.