Harvard Professor of Social Ethics, Herbert Kelman, defines Social Influences in this chart. He covers different facets of social influence: groups, obedience, and conformity. When a person changes their attitude or belief due to these forces it is considered social influence. This chart shows the progression of social influence through these different sources.
In his theory, Herbert Kelman lists three categories of Social Influence:
In his theory, Herbert Kelman lists three categories of Social Influence:
- Identification - people are affected by beliefs from a person that is admired and respected.
- Compliance - people seem to go along with a belief, but they really feel differently about it.
- Internalization - people blindly accept beliefs from others.